Collective@Lair


Sam Ciaramitaro
Director

Sam Ciaramitaro is a highly skilled and accomplished director and producer, boasting nearly two decades of experience in the commercial and television industry. With a diverse background that includes working on the production, agency, and client side, Ciaramitaro brings a wealth of expertise to every project he undertakes. Having worked on six continents, he has developed a global perspective that informs his ability to create resonant brand stories across different scopes and screens.

One of Ciaramitaro’s greatest strengths is his keen interest in human emotion, which drives his work on episodic and sports documentaries. He takes the time to build rapport with his subjects, often traveling to observe and understand them in their own environment, resulting in compelling and authentic performances that resonate with audiences.

Ciaramitaro’s portfolio includes an impressive list of top brands such as Chevy, Coca-Cola, Delta Air Lines, Ford Motor Company, Hyundai, Kellogg’s, Marines, McDonald’s, Morgan Stanley, Nationwide, Porsche, Toyota, and U.S. Army, among others. His work has also been at the forefront of social issues and conversations, such as his notable photo essay on the 2020 protests and his short film “take me out to the ballgame” for the Chicago White Sox, which boldly supports gay rights and inclusion within the White Sox fan community.

His creative prowess has been recognized with several Cannes Lions awards, including his first Cyber Lion win with a campaign for the U.S. Army. In addition, Ciaramitaro has written, produced, and directed a six-part docuseries for MLB that follows the journeys of minor league athletes chasing their dreams all the way to the Major Leagues.

Constantly pushing the boundaries of his creativity, Ciaramitaro also hones his skills in photography, sharpening his eye for art direction and capturing raw, human emotion in his work.

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